Defining Goals & Key Metrics

 

Collaborating closely with the ORF Sound team, we pinpointed essential performance indicators and user engagement metrics. From user session duration and content consumption patterns to feature popularity and device distribution, we left no stone unturned in understanding what mattered most to our client. All this was done with a clear common goal in mind: to consistently elevate the product to new heights. 

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Identifying Tracking Points & Defining Event Triggers

 

Leveraging our knowledge of the key metrics and user behavior, we identified the critical tracking points necessary to answer pertinent questions about user engagement and content effectiveness. For each tracking point, we defined the precise event triggers, ensuring that every relevant user action, such as clicks, views, and interactions, were captured accurately. The outcome was defined in the tracking specification. 

 

 

Finding the right tool in a wealth of options

 

Matomo, Google- or Adobe Analytics, Power BI - to name some of the top providers for Tracking Tools & Dashboards, promise to deliver exceptional outcomes for various projects. However, the abundance of choices can be overwhelming, often leaving businesses puzzled about which tool would best align with their specific requirements. Knowing the client's project objective, data protection rules and IT Infrastructure, we quickly figured out which provider covers all needs and has the best fit. 

 

 

Implementation Coaching

 

ORF Sound's developers took the tracking implementation into their own hands. Our tracking specifications included sample code snippets that served as guidance for the implementation. In addition, our tracking expert was answering questions or concerns that arose during the implementation phase.